They Got Me

Some things really urk me. Most people who know me well would be able to tell you that Johnny Quest is one of those things, but that’s a story for another time.

I noticed the above ad while on my commute to work a couple of weeks ago, it catches my eye, which I guess is what it’s designed to do, but it doesn’t catch my attention for a good reason necessarily.

It talks about “The new more efficient Audis”, but to me, there is nothing efficient about the ad, which I feel destroys the message that they’re trying to send out. Granted, I’m not trained in and I don’t have any qualifications in graphic design and the methods behind it, but if I was trying to send out a message saying that “We’re now more efficient”, I’d make the ad in simple bold letters. It’d get the point out there and as a plus, it wouldn’t enrage me in the mornings on route to work.

But as they say, I guess there is no such thing as bad press. They got my attention and I’m writing about it. Nice work!

Image via adsoftheworld.com